Our client, an international company that develops and manufactures advanced energy-efficient LED lighting solutions, needed Euristiq to empower their software development expertise with a cross-functional performance team. The project’s goals were to develop an IoT solution to help client’s customers to increase revenue per m2. improve in-store customer engagement, and collect data to make effective marketing decisions.
In-store traffic counting, data collection, and analytics
We developed a system that uses triangulation to determine the most popular zones in the store. The solution uses intelligent LED track lighting with the True ColorTM system that has a high CRI (Color Rendering Index) of 93. It aggregates data in the form of heat maps which give useful insights for store owners. Heat maps are taken every 5-10 min and can illustrate the customers’ journey.
The system also allows controlling light energy consumption and offers individual dimming control via an iPad or iPhone. In addition, various groups and light scenes can be timed to activate at different intervals of the day. Thus one can achieve more attractive retail spaces.