Advanced Foot Traffic Analytics

Overview

The client is an international company operating in hardware manufacturing industry. Seeking digital consulting expertise, they approached Euristiq to design a retail IoT system tailored for in-store foot traffic analytics. The system we developed gathers data and produces heat maps, aiding in identifying the most frequented zones within stores. Additionally, the solution offers features to manage energy consumption through individual light-dimming settings accessible via an iPad or iPhone.

Solutions

Cost-efficient retail foot traffic analytics app

We developed a system that uses triangulation to determine the most popular zones in the store. The data can be analyzed to make strategic marketing decisions in placing products and advertisements to increase revenue.

System aggregates data and forms traffic heat maps

The retail foot traffic analytics software collects, processes, and visualizes data about customers around the shop and builds heat maps with the most active zones. Heat maps are generated every 5-10 min and illustrate the customers’ journey thus giving useful insights for store owners.

Controls energy consumption

The system also allows regulating light energy consumption and offers individual dimming control via an iPad or iPhone. In addition, various groups and light scenes can be timed to activate at different intervals of the day. Thus one can achieve more attractive retail spaces.

Results

An intelligent retail foot traffic analytics software tracks customers around the store and builds heat maps with the most popular zones in real-time. The IoT solution assists in making effective marketing decisions that can increase revenue per m2 and optimizes lighting consumption by dimming or brightening at certain hours of the day.