Overview
The client is Europe’s largest airline company, offering a range of services such as ticket purchasing, hotel room booking, car rentals, and more. They approached Euristiq with an idea to develop a self-service advertising platform, utilizing our platform development services, to create a unique product with no analogs on the market. We developed both the front-end and back-end of this advertising platform, enabling advertisers to run highly targeted campaigns and bid on primary spaces on passenger boarding passes.
Solutions
The Euristiq team took over the project after successfully delivering legacy modernization of the main website of an aviation company. Our engineers did frontend and backend development, architecture engineering, and integration with payment systems.
The new self-service advertising platform offers advertisers an opportunity to bid on a primary space on passenger boarding passes.
Campaign management and real-time bidding
The fast and intuitive system can be set up in minutes, tweaking live campaigns to increase performance, and running multiple campaigns at the same time. We developed a first-class real-time bidding algorithm that is comparable to leading RTB networks and calculates campaign ad rank per boarding pass impression.
Targeting, monitoring, and reporting ad campaigns
The targeting includes many parameters to create highly targeted campaigns and increase ROI through ad relevance. Monitoring and reporting allow tracking the campaign performance in real-time using an analytics dashboard with the best-performing routes and tracking of the average cost per impression (PCI).
Results
The result of our collaboration is a high-targeting bidding platform with an admin service integrated into the existing client’s AWS infrastructure. We built a self-service advertising platform that takes minutes to set up with a real-time bidding algorithm that calculates campaign ad rank per boarding pass impression. Here are the key feature of the ad management platform: campaign management, monitoring and reporting, real-time bidding solution, and custom targeting.
