The Euristiq team took over the project after successfully delivering legacy modernization of the main website of an airline company. Our engineers undertook frontend and backend development, conducted architecture engineering, and integrated the system with payment systems.
In the current economic landscape, businesses are actively seeking ways to optimize partnerships to effectively manage costs. Boarding passes have emerged as a potent means for brands to engage with their target audiences. Passengers carry printed versions of their electronic tickets and boarding passes, which serve as touchpoints throughout their entire journey, ensuring repetitive exposure to the advertisements printed on these documents.
Self-service ad platforms have proved to be more efficient and cost-saving compared to traditional face-to-face negotiations with sales representatives. Companies using these platforms experience enhanced autonomy and flexibility in their advertising strategies. Recognizing the potential for an additional revenue stream, our client, Europe’s leading airline company, seized the opportunity to implement a sophisticated ad-bidding algorithm for their boarding passes.
The new self-service advertising platform we developed offers advertisers an opportunity to bid on a primary space on passenger boarding passes.
Open new revenue streams with a custom-built platform
Campaign management and real-time bidding
The fast and intuitive system can be set up in minutes, tweaking live campaigns to increase performance, and running multiple campaigns at the same time. We developed a first-class real-time bidding algorithm that is comparable to leading RTB networks and calculates campaign ad rank per boarding pass impression.
Targeting, monitoring, and reporting ad campaigns
The targeting includes many parameters to create highly targeted campaigns and increase ROI through ad relevance. Monitoring and reporting allow tracking the campaign performance in real-time using an analytics dashboard with the best-performing routes and tracking of the average cost per impression (PCI).
