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Case Study

Self-Service Advertising Platform


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    Service line
    Software engineering
    Digital platform


    The client is Europe’s largest airline company, offering a range of services such as ticket purchasing, hotel room booking, car rentals, and more. They approached Euristiq with an idea to develop a self-service advertising platform, utilizing our platform development services, to create a unique product with no analogs on the market. We developed both the front-end and back-end of this advertising platform, enabling advertisers to run highly targeted campaigns and bid on primary spaces on passenger boarding passes.

    • Working closely with the client, we introduced a new advertising technology for boarding passes that can increase airline revenue
    • The advertising platform prints ads on boarding passes with real-time bidding and ad ranking algorithm
    • Ad campaign management system takes minutes to set up and has no analogs on the market
    self service advertising platform development ryanair by euristiq


    The Euristiq team took over the project after successfully delivering legacy modernization of the main website of an airline company. Our engineers undertook frontend and backend development, conducted architecture engineering, and integrated the system with payment systems.

    In the current economic landscape, businesses are actively seeking ways to optimize partnerships to effectively manage costs. Boarding passes have emerged as a potent means for brands to engage with their target audiences. Passengers carry printed versions of their electronic tickets and boarding passes, which serve as touchpoints throughout their entire journey, ensuring repetitive exposure to the advertisements printed on these documents.

    Self-service ad platforms have proved to be more efficient and cost-saving compared to traditional face-to-face negotiations with sales representatives. Companies using these platforms experience enhanced autonomy and flexibility in their advertising strategies. Recognizing the potential for an additional revenue stream, our client, Europe’s leading airline company, seized the opportunity to implement a sophisticated ad-bidding algorithm for their boarding passes.

    The new self-service advertising platform we developed offers advertisers an opportunity to bid on a primary space on passenger boarding passes.

    Campaign management and real-time bidding

    The fast and intuitive system can be set up in minutes, tweaking live campaigns to increase performance, and running multiple campaigns at the same time. We developed a first-class real-time bidding algorithm that is comparable to leading RTB networks and calculates campaign ad rank per boarding pass impression.

    Targeting, monitoring, and reporting ad campaigns

    The targeting includes many parameters to create highly targeted campaigns and increase ROI through ad relevance. Monitoring and reporting allow tracking the campaign performance in real-time using an analytics dashboard with the best-performing routes and tracking of the average cost per impression (PCI).

    advertising platform development for ryanair by euristiq


    Boarding pass advertising has proven to be an effective method for brands to consistently capture the undivided attention of their clients. Euristiq assisted its client, an airline, in the development of a precise and high-targeting bidding platform, and integrated it into the client’s existing AWS infrastructure.

    The self-service advertising platform we constructed can be set up within minutes, featuring a real-time bidding algorithm that calculates the campaign ad rank for each boarding pass impression. The key features of the ad management platform include campaign management, monitoring and reporting, a real-time bidding solution, and customized targeting.

    Project scope


    1. Decision on the technical stack
    2. Integration with payment systems
    3. Architecture engineering
    4. Front-end/back-end development
    5. SaaS deployment


    • Node.js
    • HTML / CSS
    • JavaScript
    • MongoDB
    • .Net
    • Angular
    • Loopback
    • AWS

    Client testimonial

    We began working with Euristiq in July 2017, and the engagement is ongoing. Euristiq provides development outsourcing services. For one project, they supported a website revamp; for another, they helped with scheduling and operational processes. They’ve worked in .NET and Angular.
    Head of Development, Aviation Company

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