The client was looking for a new way to increase company revenue. It came to be a new advertising technology: the ability to print ads on boarding passes with the ability to target specific audiences. The project had several challenges, one of which was high performance and availability of the product. Critical was also the integration of the self-service ad platform into the existing AWS infrastructure.
Previously, the project was developed by an external vendor team.
Features of the advertising platform: Campaign management; Targeting; Real-time bidding technology; Monitoring and reporting
Euristiq team took over the project from other external vendor and integrated with a client’s team to collaborate as one. Our engineers did frontend and backend development, architecture engineering, and integration with payment systems.
We built a fast and intuitive campaign management system that takes minutes to set up a campaign and can run multiple highly targeted campaigns at the same time. It is based on a first-class real-time bidding algorithm that calculates campaign ad rank per boarding pass impression. The new self-service ad platform offers advertisers an opportunity to bid on a primary space on passenger boarding passes.